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The development of acquaintance as an opportunity for service.
High ethical standards in business and professions, the recognition
of the worthiness of all useful occupations, and the dignifying of each Rotarian's
occupation as an opportunity to serve society.
The application of the ideal of service in each Rotarian's
personal, business and community life.
The advancement of international understanding, goodwill,
and peace through a world fellowship of business and professional persons
united in the ideal of service.
From the Constitution, Article II, Rotary
International
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